TY  - BOOK
AU  - Lynch,Richard
TI  - Cases in European marketing
SN  - 0 74 94 1118
AV  - MATH HF5415.12.L96 
PY  - 1993///
CY  - London
PB  - Kogan Page
KW  - Marketing,
KW  - Europe,
KW  - Marketing research,
KW  - Case studies
ER  -