Chitumbo, Mtandizeni Mathias <br/><br/>
The effect of mobile banking usage on customer attraction and retention in the commercial banks of Tanzania:   a case study of CRDB Bank in Dar es salaam 

 - Dar es Salaam:  University of Dar es Salaam,  2015. 
 - xii,82p.  : ill.  ; 30cm. 
<br/><br/>	Includes bibliographical and references<br/>Thesis: MBA (Marketingt) - University of Dar es Salaam 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Banks and banking mobile, <br/>Customer services,<br/> Banks and banking,<br/> Cooperative and Rural Development Bank,<br/> Tanzania
<br/><br/><label>LC Class. No.: </label>THS EAF HG1616.M54T34C4754