TY - BOOK AU - Chitumbo,Mtandizeni Mathias TI - The effect of mobile banking usage on customer attraction and retention in the commercial banks of Tanzania: : a case study of CRDB Bank in Dar es salaam AV - THS EAF HG1616.M54T34C4754 PY - 2015/// CY - Dar es Salaam PB - University of Dar es Salaam KW - Banks and banking mobile, KW - Customer services KW - Banks and banking KW - Cooperative and Rural Development Bank KW - Tanzania N1 - Includes bibliographical and references Thesis: MBA (Marketingt) - University of Dar es Salaam ER -