TY  - BOOK
AU  - Cateora,Philip R.
AU  - Ghauri,Pervez
TI  - International marketing
SN  - 0-256-23654-2
AV  - HF1009.5.C35 
PY  - 1999///
CY  - London
PB  - McGraw-Hill Publishing Company
KW  - International business enterprises
KW  - Export marketing
KW  - International marketing
ER  -