Malhotra, Naresh.K <br/><br/>
Marketing research:   an applied orientation 

 - New Jersey:  Inc Prentice Hall International,  1996 
 - xxxiii,890p.:  ill.;  26cm. 
<br/><br/>Includes bibliographic reference and index 
<br/><br/><label>ISBN: </label>0-13-242801-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing reseach<br/>Marketing research-methodology
<br/><br/><label>LC Class. No.: </label>HF5415.12.M29