TY  - BOOK
AU  - Malhotra,NareshK
TI  - Marketing research: : an applied orientation
SN  - 0-13-242801-6
AV  - HF5415.12.M29	 
PY  - 1996///
CY  - New Jersey
PB  - Inc Prentice Hall International
KW  - Marketing reseach
KW  - Marketing research-methodology
N1  - Includes bibliographic reference and index
ER  -