Burns, Alvin C. <br/><br/>
Marketing research 

 - 3rd ed.- 
 - New Jersey:  Prentice Hall,  1999 
 - xxi,699p.:  ill.;  27cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0-13-014411-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>SPSS for windows<br/>Marketing research
<br/><br/><label>LC Class. No.: </label>HF5415.2.B779