FitzRoy, Peter T. <br/><br/>
Analytical methods for marketing management 

 - Maidenhead:  McGraw-Hill Book Company,  1976 
 - viii,337p.:  ill.;  24cm. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0070840644 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management<br/>Decision-making
<br/><br/><label>LC Class. No.: </label>000000450586