Meerman D. Scott <br/><br/>
The new rules of marketing & PR :   how to use news releases, blogs, podcasting, viral marketing,& online media to reach buyers directly 

 - Canada ,  John Wiley & Sons :  2007. 
 - xxviii,275p .:	  ill .;  22cm. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0-470-11345-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing, <br/>Public relations
<br/><br/><label>LC Class. No.: </label>HF5415.1265.S393