TY  - BOOK
AU  - Meerman D. Scott
TI  - The new rules of marketing & PR : : how to use news releases, blogs, podcasting, viral marketing,& online media to reach buyers directly
SN  - 0-470-11345-5
AV  - HF5415.1265.S393 
PY  - 2007///
CY  - Canada
PB  - John Wiley & Sons
KW  - Internet marketing,
KW  - Public relations
N1  - Includes index
ER  -