Kerin, Roger A <br/><br/>
Marketing   : the core 

 - 3rd ed. 
 - Ottawa   : McGraw Hill,  2012 
 - xxiii,361p.   : ill.   ; 27cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>978-0-07-038565-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -textbooks
<br/><br/><label>LC Class. No.: </label>HF5415.M374