TY  - BOOK
AU  - Kerin,Roger A
AU  - Steven W Hartley, 
AU  - William Rudelius
TI  - Marketing:  : the core
SN  - 978-0-07-038565-8
AV  - HF5415.M374 
PY  - 2012///
CY  - Ottawa
PB  -  : McGraw Hill
KW  - Marketing -textbooks
N1  - Includes bibliographical references and index
ER  -