Pelsmacker, Patrick De <br/><br/>
Foundations of marketing communications  : a European perspective 

 - Harlow    : Prenrtice Hall,  2003. 
 - 328p.   : ill.   ; 25cm. 
<br/><br/>Includes bibliographical references and index<br/> 
<br/><br/><label>ISBN: </label>0-273-70386-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing<br/>Europe<br/> Advertising
<br/><br/><label>LC Class. No.: </label>HF5415.123.P45