TY  - BOOK
AU  - Pelsmacker,Patrick De
AU  -  Maggie Geuens,
AU  - Joeri Van den Bergh
TI  - Foundations of marketing communications: : a European perspective
SN  - 0-273-70386-2
AV  - HF5415.123.P45	 
PY  - 2003///
CY  - Harlow 
PB  -  : Prenrtice Hall
KW  - Communication in marketing
KW  - Europe
KW  -  Advertising
N1  - Includes bibliographical references and index

ER  -