A very short, fairly interesting andreasonably cheap book about studiying marketing 

 - New York  Sage  2006 
 - 146p.  21cm. 
<br/><br/><label>ISBN: </label>141293088X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.. study and teaching
<br/><br/><label>LC Class. No.: </label> / Blythe, Jim