McQuail, Denis <br/><br/>
McQuail's Mass communication theory. 

 - 6th ed. 
 - London  SAGE Publications Ltd.  2010 
 - ix,616p.:  ill;  22.5cm 
<br/><br/>Include bibliographical references and index 
<br/><br/><label>ISBN: </label>9781849202923 
<br/><br/><label>Subjects--Corporate Names: </label><br/>Mass communication<br/>Theories<br/>Audience
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass communication
<br/><br/><label>LC Class. No.: </label>SJMC P90.M35