TY  - BOOK
AU  - Kapinga, Macharios David
TI  - Marketing models for the management of couponing activities
T2  - Thesis/Dissertation 
AV  - THS EAF HF5415.1.K8 
PY  - 1986///
CY  - : Leuven
PB  - Catholic University of Leuven
KW  - Marketing
KW  - Management
N1  - 	Includes bibliographical references
ER  -