TY  - BOOK
AU  - Mboma,L.M.R.
TI  - Marketing management: : a text and guide
AV  - FCM HF5415.13.M36 
PY  - 1988///
CY  - Dar es Salaam
PB  - University of Dar es Salaam
KW  - Marketing management
KW  - Management
N1  - Includes bibliographical references
ER  -