TY  - BOOK
AU  - Yadin,Daniel L.
TI  - Greating effective marketing communication
T2  - Marketing action series
SN  - 0-74941208-9
AV  - FCM HF5416.Y3 
PY  - 1994///
CY  - London
PB  - Kogan Page Limited
KW  - Commuication
KW  - Marketing
N1  - Includes index
ER  -