Hancock, Robert S. <br/><br/>
Dynamic marketing for a changing worlld:   proceedings of the American Conference of the American Marketing Associaation, June 15, 16, 1960 

 - Chicago:  American Marketing Association,  1960. 
 - xxv, 573p  ill.;  23cm. 
<br/><br/>Includes index 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Congresses<br/>Marketing management
<br/><br/><label>LC Class. No.: </label>FCM HF5415.A57537