Engle, James F. <br/><br/>
Instructor's manual to accompany promotional strategy :   managing the marketing communication process 

 - 5 
 - Homewood, Illinois :  Richard D. Irwin,  1983. 
 - vii,268p. :  28cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing<br/>Advertising
<br/><br/><label>LC Class. No.: </label>FCM HF5415.E53