TY  - BOOK
AU  - Keegan,Warren J.
TI  - Multinational marketing management
SN  - 013605031X
AV  - FCM HF1009.5.K39 
PY  - 1984///
CY  - Englewood Cliffs, New Jersey
PB  - Prentice-Hall, Inc
KW  - Export marketing
KW  - Management
KW  - Case studies
N1  - Includes bibliographies and index
ER  -