TY  - BOOK
AU  - Thompson,Howard A.
TI  - Cases in marketing : : including interviews with key executives
SN  - 0060466154
AV  - EAF HF5415.T517 
PY  - 1979///
CY  - New York
PB  - Harper & Row Publishers
KW  - Marketing
KW  - Case studies
ER  -