Stanley, Richard E. <br/><br/>
Promotion:   advertising, publicity, personal selling, sales promotion 

 - Englewood cliffs, New Jersey:  Prentice-Hall, Inc,  1977. 
 - v,106p.:  28cm. 
 - (At head of title "Instructor's manual") .
<br/><br/><label>ISBN: </label>0137307624 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion<br/>Advertising<br/>Public relations<br/>Selling
<br/><br/><label>LC Class. No.: </label>FCM HF5438.5.S7