TY  - BOOK
ED  - Chartered Institute of Marketing
TI  - Strategic marketing management: : planning and control
T2  - (Diplama paper II: At head:: CIM study text)
AV  - FCM HF5415.13.C45 
PY  - 1998///
CY  - London
PB  - BPP Publishing Limited
KW  - Marketing
KW  - Management
ER  -