Understanding customers 

 - 5th ed.- 
 - London:  BPP Publishing Limited,  1998 
 - xx,318p.:  ill.;  30cm. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0751740659 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer behavior<br/>Marketing<br/>Social aspects
<br/><br/><label>LC Class. No.: </label>FCM HF5415.32.U52