TY  - BOOK
ED  - Chartered Institute of Marketing
TI  - Understanding customers
SN  - 0751740659
AV  - FCM HF5415.32.U52 
PY  - 1998///
CY  - London
PB  - BPP Publishing Limited
KW  - Customer behavior
KW  - Marketing
KW  - Social aspects
N1  - Includes index
ER  -