Marketing fundamentals 

 - 5th ed.- 
 - London:  BPP Publishing Limited,  1998. 
 - xiv,326p.:  ill.;  30cm. 
<br/><br/><label>ISBN: </label>0751740675 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>FCM HF5415.M37