Effective management for marketing 

 - London:  BPP Publishing Limited,  1998. 
 - xvi,348p.:  ill.;  29cm. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>1859712312 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>FCM HF5415.13.E3