TY  - BOOK
ED  - Chartered Institute of Management Accountants (CIMA)
TI  - Effective management for marketing
SN  - 1859712312
AV  - FCM HF5415.13.E3 
PY  - 1998///
CY  - London
PB  - BPP Publishing Limited
KW  - Marketing
N1  - Includes index
ER  -