Kotler, Philip <br/><br/>
Marketing decision making :    a model building approach 

 - London :   Holt, Rinehart and Winston,  1971. 
 - xi,720p.   : ill.   ; 25cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0-03-910151-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Decision making<br/>Mathematical models
<br/><br/><label>LC Class. No.: </label>FCM HF5415.K63