TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing decision making : :  a model building approach
SN  - 0-03-910151-7
AV  - FCM HF5415.K63 
PY  - 1971///
CY  - London
PB  -  Holt, Rinehart and Winston
KW  - Marketing
KW  - Decision making
KW  - Mathematical models
N1  - Includes bibliographical references
ER  -