TY  - BOOK
AU  - Keiser,Stephen K.
AU  - Robert E. Stevens
AU  - Lynn Loudenback
AU  - Louis E.
AU  - Kurtz,David L.
TI  - Study guide to contemporary marketing
SN  - 0-03-010786-5
AV  - FCM HF5415.K43 
PY  - 1974///
CY  - Illinois
PB  -  Dryden Press
KW  - Marketing
KW  - Programmed instructions
ER  -