Mwakasonda, Stanford A. J. <br/><br/>
Evaluation of advertising effectiveness: a case of medicare industries Ltd (IPP Group) for komesha and Revola Soaps radio commercials 

 - Dar es Salaam  University of Dar es Salaam  1994 
 - viii,81p.  30cm. 
<br/><br/> Bibliography: p.69-70 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>LC Class. No.: </label>EAF QTO HF6161.S63M85