TY  - BOOK
AU  - Mwakasonda, Stanford A. J.
AU  - ill.
TI  - Evaluation of advertising effectiveness: a case of medicare industries Ltd (IPP Group) for komesha and Revola Soaps radio commercials
AV  - EAF QTO HF6161.S63M85 
CY  - Dar es Salaam
KW  - Advertising
N1  - Bibliography: p.69-70
ER  -