Gilly, Mary C. <br/><br/>
Marketing cases 

 - 4th ed. 
 - Boston :  Houghton Mifflin Company,  1989. 
 - ix,417p.   : ill.   ; 24cm. 
<br/><br/><label>ISBN: </label>0-395-49594-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>FCM HF5415.G54