Dunn, Samuel Watson <br/><br/>
Advertising:   it's role in modern marketing 

 - New York:  CBS College Publishing,  1982. 
 - xxi,710p.:  ill.;  25cm. 
<br/><br/>Includes bibliographies 
<br/><br/><label>ISBN: </label>0-03-060049-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>LC Class. No.: </label>FCM HF5823.D78