McCarthy, E. Jerome <br/><br/>
Readings in basic marketing 

 - Homewood, Illinois:  Richard D. Irwin,  1978. 
 - viii,427p.:  23cm. 
<br/><br/><label>ISBN: </label>0-256-02050-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management<br/>Marketing
<br/><br/><label>LC Class. No.: </label>FCM HF5415.13.M368