TY  - BOOK
AU  - McCarthy,E.Jerome
AU  - Grashof,John F.
AU  - Brogowicz,Andrew A.
TI  - Readings in basic marketing
SN  - 0-256-02050-7
AV  - FCM HF5415.13.M368 
PY  - 1978///
CY  - Homewood, Illinois
PB  - Richard D. Irwin
KW  - Marketing management
KW  - Marketing
ER  -