McDaniel, Carl <br/><br/>
Marketing an integrated approach 

 - New York:  Harper and Row Publishers,  1979. 
 - 544p.:  ill.;  24cm. 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>0-06-044355-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Canada<br/>Case studies
<br/><br/><label>LC Class. No.: </label>FCM HF5415.1.M3