TY  - BOOK
AU  - McDaniel,Carl
TI  - Marketing an integrated approach
SN  - 0-06-044355-3
AV  - FCM HF5415.1.M3 
PY  - 1979///
CY  - New York
PB  - Harper and Row Publishers
KW  - Marketing
KW  - Canada
KW  - Case studies
N1  - Includes bibliographical references
ER  -