TY  - BOOK
AU  - Buzzell,Robert Dow
AU  - Nourse Bobert
TI  - Marketing a contemporary analysis
SN  - 0-07-009477-2
AV  - FCM HF5415.M296 
PY  - 1972///
CY  - New York
PB  - McGraw-Hill Company
KW  - Marketing
KW  - Sales management
N1  - Includes bibliographical references
ER  -