TY  - BOOK
AU  - Schwartz,David J.
TI  - Marketing today : : a basic approach
SN  - 0-15-555081-0
AV  - FCM HF5415.S38 
PY  - 1973///
CY  - New York
PB  - Harcourt Brace Jovanovich, Inc
KW  - Marketing
N1  - Includes bibliographical references
ER  -