TY  - BOOK
AU  - Tillman,Rollie
AU  - Kisrkpatrick,C.A.
TI  - Promotion persuasive communication in marketing
AV  - FCM HF5415.T56 
PY  - 1972///
CY  - Homewood, Illinois
PB  - Richard D. Irwin
KW  - Sales promotion
N1  - Includes bibliographical references
ER  -