Wileman, Andrew <br/><br/>
Retail power plays :   from trading to brand leadership 

 - London:  Macmillan Press,  1997. 
 - xvi,280p.:  ill.;  24cm. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>033368527X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Retail trade<br/>Management
<br/><br/><label>LC Class. No.: </label>FCM HD69.B7W55