TY  - BOOK
AU  - Wileman,Andrew
AU  - Jary,Michael
TI  - Retail power plays : : from trading to brand leadership
SN  - 033368527X
AV  - FCM HD69.B7W55 
PY  - 1997///
CY  - London
PB  - Macmillan Press
KW  - Brand name products
KW  - Retail trade
KW  - Management
N1  - Includes index
ER  -