TY  - BOOK
AU  - McCarthy,E.Jerome
AU  - Grashot,John F.
AU  -  Brogowicz,Andrew A.
TI  - Instructor's manual to accompany readings and cases in basic marketing
AV  - FCM HF5415.13.M32 
PY  - 1984///
CY  - Homewood, Illinois
PB  - Richard D. Irwin, Inc
KW  - Marketing management
KW  - Marketing
ER  -