TY  - BOOK
AU  - Pride,William M.
AU  - Ferrell,O.C.
TI  - Marketing : : basic concepts and decision
SN  - 0394245311
AV  - FCM HF5415.P658 
PY  - 1977///
CY  - Boston
PB  - Houghton Mifflin Company
KW  - Marketing
N1  - Includes bibliographical references
ER  -