Kurtz, David L. <br/><br/>
Marketing :   concepts, issues and view points; selected readings 

 - Morristow, New Jersey:  General Learning Corporation,  1972. 
 - 393p.:  ill.;  23cm. 
 - (D.H. Mark series in marketing) .
<br/><br/>Includes bibliographical references 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>FCM HF5415.K85