TY  - BOOK
AU  - Kurtz,David L.
TI  - Marketing : : concepts, issues and view points; selected readings
T2  - (D.H. Mark series in marketing)
AV  - FCM HF5415.K85 
PY  - 1972///
CY  - Morristow, New Jersey
PB  - General Learning Corporation
KW  - Marketing
N1  - Includes bibliographical references
ER  -